What Does Study Mean for Skechers’ Shape-Up Shoes?Posted on Dec 11, 2010
According to their ads: “Now you can get in shape without setting foot in a gym.” Also, according to their website, Shape-ups will help you “Shape Up While You Walk.”
However, many skeptics have made their opinions known, including the American Council on Exercise (ACE), which asked a team of exercise scientists from the University of Wisconsin, La Crosse to study the shoes and examine similar claims made by other shoe manufacturers, such as Reebok and Masai Barefoot Technology (MBT).
The ACE study reveals that there is no significant health benefit to wearing toning shoes. “Across the board, none of the toning shoes showed statistically significant increases in either exercise response or muscle activation during any of the treadmill trials,” said ACE. “There is simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone.”
In response, Skechers has indicated that they have competent and reliable scientific evidence that supports certain benefits to wearing their Shape-Ups shoes.
It is unclear as to how this new study will impact Skechers’ bottom line.