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In 2010, Skechers’ sales jumped by 30 percent to more than $2 billion. Many contribute the increase in sales to the successful marketing campaign for their toning shoes, Shape-ups. Skechers claim that Shape-ups can give consumers a better body just by wearing the uniquely shaped sneaker.
Many shoe manufacturers have followed suit by developing their own line of toning shoes. They claim that their products help burn calories, promote weight loss, improve posture and strengthen muscles with every step.
With all of the hype surrounding toning shoes, the American Council of Exercise decided to put these claims to the test. The organization enlisted a team of exercise scientists at the University of Wisconsin to determine the effectiveness of toning shoes. Skecher’s Shape-ups was one of the shoes examined.
The results were not good for toning shoe manufacturers. The study found that there was no evidence to support the claims that toning shoes will help consumers exercise more intensely, burn more calories or improve muscle strength and tone by just wearing toning shoes.
In addition, many medical experts are warning consumers of potential dangers that toning shoes pose to wearers. Toning shoes have rounded soles intended to mimic walking on soft surfaces such as sand. Experts contend that the shoes can be unstable and lead to a foot or leg injury.
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Schachter, Hendy & Johnson, Attorneys At Law
909 Wrights Summit Parkway
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Fort Wright, KY 41011
Phone: (859) 578-4444
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Schachter, Hendy & Johnson, Attorneys At Law
909 Wrights Summit Parkway
Suite 210
Fort Wright, KY 41011
Phone: (859) 578-4444
Fax: (859) 578-4440
Toll Free: (888) 606-5297