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“Toning shoes” have dominated the $17 billion-a-year athletic footwear industry. Toning shoes are expected to reach $1.5 billion in 2010, up 400 percent from 2009.
Many experts are asking if toning shoes can deliver on promises made by shoe manufacturers, such as Reebok and Skechers, that claim that the unique shoe design can help wearers burn more calories with every step.
Toning shoes have rounded soles resembling a rocking chair that supposedly stretch the wearers’ muscles with each stride they take. Many manufactures claim that the shoes can help wearers get in shape without having to go to the gym.
Reebok has made similar claims about the fitness benefits of their toning shoes. “EasyTone shoes help tone your butt and legs with every step,” according to the athletic footwear giant.
Reebok’s website claims that the technology used in its EasyTone shoes generates 28 percent more muscle activity in the gluteus maximus muscles of test subjects and an 11 percent increase in their hamstrings and calves.
However, many critics have indicated potential dangers of wearing toning shoes, especially since the shoes are designed to be unstable.
Dr. Orly Avitzur, MD, has expressed concern for seniors who are considering wearing toning shoes citing that the shoes could increase their risk of falling.
“They are touted as this big miracle and actually for certain folks, they can be quite dangerous,” Avitzur says. “So if there’s no real advantage and some people risk falls, I think it’s actually more risk than reward.”
Read More About Concerns Over Reebok’s “EasyTone” Toning Shoes...
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Schachter, Hendy & Johnson, Attorneys At Law
909 Wrights Summit Parkway
Suite 210
Fort Wright, KY 41011
Phone: (859) 578-4444
Fax: (859) 578-4440
Toll Free: (888) 606-5297