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Claims by Toning Shoes Manufacturers Create Even More Questions

Posted on Feb 12, 2011
Millions of Americans are faltering on their New Year’s resolutions to lose weight and get in shape. Many purchased gym memberships and committed to a vigorous workout program with the intention of losing pounds. Others turned to toning shoes to do the work for them.

The belief is that toning shoes can help you burn calories and sculpt leg muscles just by wearing the sneakers around town. Many are under the impression that their toning shoes will deliver firmer calves and firmer buttocks with every step.

A great deal of this hype can be attributed to claims that toning shoe manufacturers, such as Skechers, have made. These claims lead consumers to believe that they can get in shape without stepping inside a gym.

Skechers, which produces Shape-ups, claims in their ads: “Now you can get in shape without setting foot in a gym.”

Skechers Shape-ups, along with two other brands of toning shoes, were put to the test by University of Wisconsin researchers and the American Council on Exercise. The study concluded that there was no significant difference in muscle activity in the calves, quads, back and abs for those who wore toning shoes during the study.

The claims have raised the question as to whether toning shoe manufacturers are exaggerating their products’ health benefits. Some are even looking to the Federal Trade Commission (FTC) to launch an investigation. The FTC has yet to disclose if any investigations are currently underway.

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